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Social connections dominate our lives. Networks of important people – politicians, business people, etc – have huge influence over the world we live in. For businesses, being able to understand these social networks of influential people can be the key to success.
A clear picture of these networks of influence can provide marketers with connections to thought leaders, sales teams with a direct route to decision makers and researchers with a wealth of previously buried intelligence.
We recently worked with Kantwert GmbH, a German company that aims to make these networks of influence more transparent.
Their platform collates and enhances a database of over 3 million German directors and politicians, using a rule-based approach to detail more than 32 million relationships between them.
Using a KeyLines-build network visualization GUI, Kantwert have been able to make these connections more accessible than ever.
Download a copy of the case study to find out more.
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